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Development Alternatives Inc.
ASME Market Development Project

Survey of Clothing and Textile Retail Markets

The Survey of “Clothing and Textile Retail Markets” was an ambitious initiative identifying key aspects to influence further development of the clothing market and domestic industry in Armenia. This study was the first comprehensive survey conducted in Armenia to identify and analyze all details of various channels, markets, functions and participants in the domestic textile and clothing market.

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Survey of Concumer Preferences

The objective of this study was to understand the Armenian clothing market and specifically to identify and understand the of preferences of all customer groups in Armenia. In particular, the consultant conducted direct interviews among a wide sample of respondents and identified issues including psychographics, size of the consumption, attitude towards “Made in Armenia”, etc.

>> Download Survey [547K]
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